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Born: 11 April 1987 · Age: 39
Michelle Phan is 39 years old as of October 2026. She was born on 11 April 1987.
American YouTube beauty pioneer who co-founded the subscription company Ipsy and runs the make-up brand EM Cosmetics
Did you know?She was a waitress when she started making videos.
Michelle Phan was one of the first stars of YouTube. Her make-up tutorials drew hundreds of millions of views. She grew up in Florida in a family facing hard times. A major beauty brand hired her to create videos. She then co-founded a business sending beauty products to subscribers. She later stepped back to look after her mental health. She returned to run her own cosmetics brand.
Michelle Phan (born April 11, 1987) is an American YouTube personality and entrepreneur. She is the founder and owner of EM Cosmetics, a cosmetics brand she relaunched in 2017.
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Profile
American YouTuber and entrepreneur, born 1987
Michelle Phan was born in Boston on 11 April 1987.
She began posting make-up tutorials on YouTube in 2007.
She co-founded the beauty subscription service Ipsy in 2011.
She relaunched her brand EM Cosmetics in 2017.
Career highlights
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Last reviewed: October 2026